Work

When in Doubt, Elaborate? How Elaboration on Uncertainty Influences the Persuasiveness of Consumer-Generated Product Reviews When Reviewers Are Incentivized

Year: 2016

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2821641

Authors: Christilene Du Plessis, Andrew T. Stephen, Yakov Bart, Dilney Goncalves

Institutions: Erasmus University Rotterdam, University of Oxford, Northeastern University, IE University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2512869331

Cites: 34

Cited by: 7

Related to: 10