Work

Resümee der Analyse medienbezogenen Involvementmanagements

Year: 2016

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-16521-5_5

Author: Julia Roll

Institution: Bauhaus-Universität Weimar

Language: German

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2554889568

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