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The Effect Of Virtual Experiential Marketing Towards Purchase Intention Of Electronic Product In Indonesia (Case Study: Lazada): Proceeding The 3rd Bandung Creative Movement (BCM) 2016

Year: 2016

Type: article

Author: Nalal Muna

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2575449574

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Related to: 10