The factors affecting the attribute attitude towards credit card; the case study of credit card for bangkokian's generation X and Y
Year: 2016
Type: article
Study design: Observational Study
Abstract: This study aimed to understand the factors that affect attitude toward credit card by bangkokian and also find the difference between generation X and Y in attitude toward credit card. The questionaire was conducted and collected 410 respondents by convenience, quota and snow-ball sampling method. The methods used to analyze the data are linear regression and independent sample t-test. The result shows free spending has the strongest effect to attitude toward credit card and there is significant difference between Gen-X and Y in attitude toward credit card.
Source: AU-GSB e-JOURNAL
Authors: Parnuphan Phaisuwat, Dr.Rawin Vongurai
Institution: Assumption University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2600530255