Work

Social media usage, electronic word of mouth and purchase-decision involvement

Year: 2017

Type: article

Study design: Observational Study

Source: Asia-Pacific Journal of Business Administration

DOI: 10.1108/apjba-06-2016-0063

Authors: Shantanu Prasad, Ishwar C. Gupta, Navindra K. Totala

Institutions: Symbiosis International University, Devi Ahilya Vishwavidyalaya

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2606208399

FWCI: 17.88

Cites: 69

Cited by: 241

Related to: 10