Work

Creating Brand Performance with Social Media: An Abstract

Year: 2017

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-47331-4_261

Authors: Wolfgang Weitzl, Ardion Beldad, Sabine Einwiller, Robert Zniva

Institutions: University of Vienna, University of Twente, Vienna University of Economics and Business

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2608619984

FWCI:

Cites:

Cited by: 1

Related to: 10