Work

An experimental study of Chinese tourists using a company-hosted WeChat official account

Year: 2017

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2017.12.007

Authors: Xinjian Liang, Yang Yang

Institutions: Sichuan University, Chengdu Normal University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2779499293

FWCI: 5.475

Cites: 47

Cited by: 37

Related to: 10