Work

From buzz to bucks: The impact of social media opinions on the locus of innovation

Year: 2018

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2018.04.004

Authors: Wenping Zhang, Lele Kang, Qiqi Jiang, Lei Pei

Institutions: Renmin University of China, Nanjing University, Copenhagen Business School

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: bronze

Funders: National Natural Science Foundation of China, Fundamental Research Funds for the Central Universities

Awards: G1147379970, 社会网络环境下考虑网络外部性的定价策略研究, 虚拟社区中IT产品共创机理研究：来自开源软件社区的实证分析, 零售商自有品牌的定价策略与供应链协调机制, G5931216225, G7210921171

OpenAlex ID: W2802302789

FWCI: 2.813

Cites: 118

Cited by: 19

Related to: 10