Work

Purchase Intention Survey of Millennials Towards Online Fashion Stores

Year: 2018

Type: article

Study design: Observational Study

Source: Academy of Marketing Studies journal

Authors: Rajbir Singh Sethi, Jaspreet Kaur, Deepti Wadera

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2803483875

FWCI: 7.958

Cites:

Cited by: 46

Related to: 10