Work

Impact of Celebrity Endorsement Adverts in Influencing Consumer Decision Making: A survey of Dar Es Salaam City Youths

Year: 2018

Type: dissertation

Study design: Observational Study

Author: Magreth Thadei Mwakilasa

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2891979628

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Related to: 10