Work

Consumer engagement on social media: insights from a virtual brand community

Year: 2018

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-02-2017-0059

Authors: Vitor Moura Lima, Hélio Arthur Reis Irigaray, Carlos Lourenco

Institutions: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2905001099

FWCI: 7.266

Cites: 78

Cited by: 66

Related to: 10