Work

To Analyze the Impact of Spokesperson Used in Cosmetic Advertisements for Trust Building of the Indian Customers Buying Intention

Year: 2019

Type: book-chapter

Study design: Observational Study

Source: Smart innovation, systems and technologies

Parent work: Research into Design for a Connected World: Proceedings of ICoRD 2019 Volume 2

DOI: 10.1007/978-981-13-5977-4_50

Authors: Sushmita Jadhav, Rushab Kataria, Dandeswar Bisoyi

Institution: MIT Art, Design and Technology University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909948540

FWCI: 0.935

Cites: 3

Cited by: 1

Related to: 10