Work

Advertising: A study on how its characteristics affect College Youths' Buying Behavior

Year: 2019

Type: article

Source: Journal of Emerging Technologies and Innovative Research

Authors: Carolyn Vanlalhriati, E. Nixon Singh

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2943381663

FWCI:

Cites: 10

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Related to: 10