Work

Service failures as triggers of superior brand evaluations

Year: 2019

Type: book-chapter

Source: Goodfellow Publishers Ltd eBooks

DOI: 10.23912/9781911396673-4117

Authors: Clemens Hutzinger, Wolfgang Weitzl

Institutions: Seeburg Castle University, University of Vienna

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2945306860

FWCI:

Cites: 46

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Related to: 10