Work

Does the Online Blog Help Consumer’s Wise Choice? - Effects of Authenticity of Blog on Purchasing Decision*

Year: 2017

Type: article

Source: Journal of Consumer Studies

DOI: 10.35736/jcs.28.2.3

Authors: Sang-Lin Han, Myoung-A An

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2963087804

FWCI:

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Related to: 10