Work

Effects of the Functions and Types of Online Brand Community on Brand Loyalty

Year: 2006

Type: article

Source: Journal of Marketing Management Research

Authors: Sang‐Lin Han, Jae-Hee Shim, 김준수, 이재훈

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2964034690

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