Work

How Do Brands’ Facebook Posts Induce Consumers’ e-Word-of-Mouth Behavior? Informational versus Emotional Message Strategy: A Computational Analysis

Year: 2019

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2019-027

Authors: Taemin Kim, Hyejin Kim, Yunhwan Kim

Institutions: Incheon National University, DePaul University, Hankuk University of Foreign Studies

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2964591199

FWCI: 3.625

Cites: 63

Cited by: 30

Related to: 10