Work

Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Technology Marketing

DOI: 10.1504/ijtmkt.2020.105120

Authors: ANDRONIKI KAVOURA, Eda Yasa Ozelturkay, Sezen Bozyigit

Institutions: University of West Attica, Çağ University, Tarsus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2980274366

FWCI: 0.262

Cites:

Cited by: 6

Related to: 10