Work

Viral marketing content for Universal Health Coverage campaign in Indonesia

Year: 2020

Type: article

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-07-2017-0041

Authors: Nuzulul Kusuma Putri, Ernawaty Ernawaty

Institution: Universitas Airlangga

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2999686602

FWCI: 2.292

Cites: 35

Cited by: 18

Related to: 10