Work

Perception of Recommendation Label on Consumer Purchasing Decisions at Padang Restaurant

Year: 2020

Type: conference-paper

Abstract: The Padang government has made a policy in the form of providing Recommendation Labels to Padang restaurants that have met the required criteria. This labeling aims to provide comfort and security to consumers who use services at Padang Restaurant. The research carried out in this paper aims to det

DOI: 10.4108/eai.1-11-2019.2294006

Authors: Afifah Afifah, Tuti Azra, Alhapen R.C, Emrizal Emrizal, Anggun Utami

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

OpenAlex ID: W3015659044

FWCI:

Cites: 6

Cited by:

Related to: 10