How does social support promote consumers' engagement in the social commerce community? The mediating effect of consumer involvement
Year: 2020
Type: article
Study design: Observational Study
Authors: Yani Wang, Jun Wang, Tang Yao, Ming Li, Xiaorui Wang
Institutions: Beihang University, China University of Petroleum, Beijing
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3032416632