Work

Perceptions of male and female consumers in their 20s and 30s on the 3D virtual influencer

Year: 2020

Type: article

Source: The Research Journal of the Costume Culture

DOI: 10.29049/rjcc.2020.28.4.446

Authors: Hea-soo Jang, Eunah Yoh

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3089174786

FWCI: 1.942

Cites: 6

Cited by: 28

Related to: 10