Work

The Influence Of Social Media Marketing, Website Quality, E-Wom, And Perceived Value On The Purchase Intention (Case Study: PT. Vita Nova Atletik's Local Brand Sports Shoes)

Year: 2020

Type: conference-paper

Study design: Observational Study

Source: International Conference on Information Management and Technology (ICIMTech)

DOI: 10.1109/icimtech50083.2020.9211187

Authors: Scherly Hansopaheluwakan, Johanes Ronaldy Polla, Jeffry Kristiyanto, Harjanto Prabowo, Mohammad Hamsal, Bryan Lukmanto

Institution: Binus University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3090194331

FWCI: 4.245

Cites: 23

Cited by: 14

Related to: 10