Work

Factors That Affecting Purchase Decision on Automotive Workshop Official Store In E-Commerce

Year: 2020

Type: conference-paper

Study design: Observational Study

Source: International Conference on Information Management and Technology (ICIMTech)

DOI: 10.1109/icimtech50083.2020.9211127

Authors: Indry Aristianto Pradipta, Yopy Maulana, Ivena Meylie Sanjaya Jio

Institution: Binus University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3091470002

FWCI: 1.409

Cites: 11

Cited by: 6

Related to: 10