Work

Exploring the Role of Social Media Communications in the Success of Professional Sports Leagues: An Emerging Market Perspective

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2020.1829774

Authors: Jay Trivedi, Sigma Soni, Amit Kishore

Institution: Mudra Institute of Communications Ahmedabad

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3092853285

FWCI: 4.393

Cites: 107

Cited by: 42

Related to: 10