Year: 2019
Type: article
Abstract: Entrepreneurs need to actively follow market trends and look for opportunities to continue to thrive. Promotion must be in accordance with the conditions of the times. The virtual world in the form of social media needs to be empowered optimally for promotional media, in the form of media outlets: Facebook, Twitter, YouTube, corporate blog, Whatsapp, Line, Instagram. The use of social media for media promotion, can be combined using, not just one type. This will have a very positive impact
Author: Wahjoe Mawardiningsih
Institution: Universitas Surakarta
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3094621990