Work

Why do individuals word-of-mouth destinations they never visited?

Year: 2021

Type: article

Study design: Observational Study

Source: Service Business

DOI: 10.1007/s11628-021-00436-x

Authors: Wee-Kheng Tan, Ching-Hsiang Lin

Institution: National Sun Yat-sen University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3123670331

FWCI: 0.91

Cites: 76

Cited by: 7

Related to: 10