Work

Effect of eWOM review on beauty enterprise: a new interpretation of the attitude contagion theory and information adoption model

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Enterprise Information Management

DOI: 10.1108/jeim-07-2020-0261

Author: Li-Chun Hsu

Institution: National Taitung University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3146279781

FWCI: 5.957

Cites: 169

Cited by: 60

Related to: 10