Year: 2021
Type: article
Study design: Observational Study
Abstract: The purpose of this study was to determine the effect of campus culture on students' decisions to study at STAI Auliaurrasyidin Tembilahan. This study used a quantitative design by random sampling based on the proportions of Isaac and Michael with a significant level of 5% totaling 238 from a population of 748. Questionnaires were used to collect the data in this research and analyzed using simple regression analysis. The results showed that there was a significant cultural influence on student selection decisions. The results also showed that students’ organizations did not attract students' interest in making choices. Therefore, the campus should make culture a tool to make excellence and characteristics that can be used as promotional material to increase the number of students
Source: ASATIZA Jurnal Pendidikan
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Quality education
Open Access status: gold
Estimated APC paid: $13
OpenAlex ID: W3169323398