Work

Online Advertising Strategies in Indian and Australian E-Commerce Companies

Year: 2021

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-7998-7231-3.ch009

Authors: Varinder Singh, Sanjay Taneja, Varinderjeet Singh, Azad Singh, Harmesh Lal Paul

Institution: Guru Kashi University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3172912876

FWCI: 17.7

Cites: 12

Cited by: 22

Related to: 10