Work

The hidden drivers of electronic word-of-mouth: The case of upscale cafe

Year: 2012

Type: dissertation

Study design: Observational Study

Source: Purdue e-Pubs (Purdue University System)

Author: DongHee Kim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W31948390

Cites: 1

Cited by: 1

Related to: 10