Work

The Effect of Consumer Confusion Proneness on Intention To Recommend the Role of Discrete Emotions

Year: 2021

Type: article

Source: Academy of Marketing Studies journal

Authors: R. Rajendran, Joe Arun

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3205214536

FWCI: 0.481

Cites:

Cited by: 3

Related to: 10