Work

Does managerial response moderate the relationship between online review characteristics and review helpfulness?

Year: 2021

Type: article

Source: Current Issues in Tourism

DOI: 10.1080/13683500.2021.1988523

Authors: Yuangao Chen, Wangyan Jin, Yajie Hu, Shasha Zhou, Shuiqing Yang

Institution: Zhejiang University of Finance and Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Social Science Fund of China

Award: G1824476571

OpenAlex ID: W3206901526

FWCI: 2.415

Cites: 63

Cited by: 34

Related to: 10