Work

The Importance of Opinion Leaders and Social Networking on Destination Brand Development—The Case Study of Discover Melgaço Brand

Year: 2021

Type: book-chapter

Source: Smart innovation, systems and technologies

DOI: 10.1007/978-981-16-5063-5_24

Authors: Sónia Nogueira, Gysele Xavier, Laurentina Vareiro

Institutions: Universidade Portucalense, Universidade Politécnica do Cávado e do Ave

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3214022673

FWCI: 1.685

Cites: 23

Cited by: 2

Related to: 10