Work

Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones

Year: 2021

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2021.1997675

Authors: Ewa Maslowska, Jakob Ohme, Claire M. Segijn

Institutions: University of Illinois Urbana-Champaign, Weizenbaum Institute, Freie Universität Berlin, University of Minnesota

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4200416247

FWCI: 3.381

Cites: 48

Cited by: 39

Related to: 10