Work

The Effect of Brand Page Commitment, Brand Awareness, Electronic Word Of Mouth and Brand Image on Purchase Intention of Xiaomi Smartphone on Social Media

Year: 2021

Type: article

Study design: Observational Study

Source: GATR Journal of Management and Marketing Review

DOI: 10.35609/jmmr.2021.6.4(4)

Authors: Nora Andira Brabo, Andri Irmawan Karif, Setyani Dwi Lestari, Agus Sriyanto

Institution: Universitas Budi Luhur

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4200470808

FWCI: 0.978

Cites: 25

Cited by: 8

Related to: 10