Work

Impact of social media marketing on purchasing intentions of luxury brands: the case of millennial consumers in the UAE

Year: 2021

Type: article

Study design: Observational Study

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2023.131812

Authors: Ansey John, Vijay Pujari, Sudipa Majumdar

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4205235151

FWCI: 0.326

Cites:

Cited by: 7

Related to: 10