Work

Interaction of the social media and big data in reaching marketing success in the era of the fourth industrial revolution

Year: 2019

Type: article

Source: International Journal of Business Performance Management

DOI: 10.1504/ijbpm.2019.102015

Authors: Goran Pranjić, Gábor Rekettye

Institution: University of Pecs

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4243948866

FWCI: 1.048

Cites: 8

Cited by: 10

Related to: 10