Work

Wooing the consumer in a six-second commercial! Measuring the efficacy of bumper advertisements on YouTube

Year: 2020

Type: article

Study design: Observational Study

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2020.108131

Authors: Jay P. Trivedi, Siddharth Deshmukh, Amit Kishore

Institution: Mudra Institute of Communications Ahmedabad

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4245299232

FWCI: 0.769

Cites:

Cited by: 8

Related to: 10