Work

Marketing 4.0

Year: 2018

Type: book-chapter

Source: IGI Global eBooks

DOI: 10.4018/978-1-5225-7501-6.ch113

Authors: Ana Isabel Jiménez-Zarco, Asher Rospigliosi, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta

Institutions: Universitat Oberta de Catalunya, University of Brighton, University of Castilla-La Mancha, Universidad de Burgos

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4245684334

FWCI: 7.038

Cites: 45

Cited by: 15

Related to: 10