Work

The Adoption of Social Media as Marketing Tools

Year: 2021

Type: book-chapter

Study design: Observational Study

Source: IGI Global eBooks

DOI: 10.4018/978-1-7998-9155-0.ch040

Authors: Siti Farzana Izzati Haji Jaman, Nurin Jazlina Haji Damit, Nurul Amirah Ishak, Monica Lesley Anak Ason, Mimi Rahzia Tamin, Korachal Tangphadungrutch, Mohammad Nabil Almunawar

Institution: Universiti Brunei Darussalam

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4246040355

FWCI:

Cites: 59

Cited by:

Related to: 10