Work

The Impacts of Facebook Ads on Brand Image, Brand Awareness, and Brand Equity

Year: 2021

Type: book-chapter

Study design: Observational Study

Source: IGI Global eBooks

DOI: 10.4018/978-1-7998-9020-1.ch033

Authors: Ismail Erkan, Mehmet Gokerik, Fulya Acikgoz

Institutions: Izmir Kâtip Çelebi University, Karabük University, Istanbul Technical University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249762161

FWCI: 1.685

Cites: 56

Cited by: 4

Related to: 10