Work

Promote or inhibit? Research on the transition of consumer potential purchase intention

Year: 2022

Type: article

Source: Annals of Operations Research

DOI: 10.1007/s10479-022-04777-2

Authors: Baixue Chen, Li Li, Qixiang Wang, Shun Li

Institutions: Nanjing University of Science and Technology, Nanjing University of Aeronautics and Astronautics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funders: National Natural Science Foundation of China, Government of Jiangsu Province

Award: 数据驱动的网络广告效应测评与投资决策研究

OpenAlex ID: W4281644461

FWCI: 1.939

Cites: 28

Cited by: 18

Related to: 10