Work

The Future Impact of Technological Developments on Digital Marketing Through Artificial Intelligence

Year: 2022

Type: book-chapter

Source: Smart innovation, systems and technologies

DOI: 10.1007/978-981-19-0108-9_23

Authors: K. Guru, S. Raja, J. Sasiganth, Dilip Kumar Sharma, Mohit Tiwari, Tripti Tiwari

Institutions: SRM Institute of Science and Technology, Sacred Heart College (Autonomous), Jaypee University of Engineering and Technology, Guna, Bharati Vidyapeeth's College of Engineering, Delhi, Bharati Vidyapeeth (Deemed to be University)

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4283517675

FWCI: 10.95

Cites: 11

Cited by: 14

Related to: 10