Work

Analysis of e-Branding Strategic on Indomie Instant Noodles Before and During the Pandemic

Year: 2022

Type: conference-paper

Abstract: Instant noodles existed for more than 6 decades and there must be a reason it can stand up until now and even more popular.This study aimed to analyse e-branding strategic of Indomie instant noodles before and during the pandemic on Instagram and Facebook.This research used a qualitative descriptive methodology with development approach.The strategy used to analyze e-branding on social media in this study is the SOSTAC model which stands for Situation analysis (S), Objectives (O), Strategy (S), Tactics (T), Actions (A) and Control (C).The result of this study shown that overall, Instagram and Facebook KPIs assessment before and during the pandemic achieved average to good criteria.

Source: Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research

DOI: 10.2991/assehr.k.220404.302

Authors: Birgita Neysa Naomi Efrem Mentari, Herawati Herawati, Jennifer Jennifer, Flaviani Nathania Leonardi, Cindy Kurniawan, Nada Salsabila, Hetty Karunia Tunjungsari

Institutions: Sekolah Tinggi Ilmu Ekonomi Gentiaras, Tarumanagara University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4285265259

FWCI:

Cites: 4

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Related to: 10