Work

The Influence of eWOM Communications On Intended Online Purchases: A Literature Review Using TCCM Framework and Future Research Agenda

Year: 2021

Type: article

Source: International Journal of Indian Culture and Business Management

DOI: 10.1504/ijicbm.2021.10046652

Authors: Deepak Chawla, Rishikesh Bhaiswar, N. Meenakshi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4285546434

FWCI:

Cites:

Cited by: 1

Related to: 10