Work

Role of AI in enhancing customer engagement, loyalty and loyalty programme performance

Year: 2022

Type: book-chapter

Source: Edward Elgar Publishing eBooks

DOI: 10.4337/9781800371637.00032

Authors: Choukri Menidjel, Linda D. Hollebeek, Anu Leppiman, Iivi Riivits-Arkonsuo

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4289830451

FWCI: 6.864

Cites:

Cited by: 14

Related to: 10