Work

Determining the Influence of Social Media Platforms on Youth Buying Intention

Year: 2022

Type: book-chapter

Source: Advances in computational intelligence and robotics book series

DOI: 10.4018/978-1-6684-2443-8.ch007

Authors: Vishal Srivastava, Anni Arnav, Neel Rai

Institutions: Jain University, Presidency University, Presidency University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4290785532

FWCI:

Cites: 26

Cited by:

Related to: 10