Work

The Influence of Brand Ambassador toward Purchase Intention of Fila on Social Media

Year: 2021

Type: conference-paper

Source: International Conference of Mental Health

DOI: 10.5220/0011245500003376

Authors: Cindy Agustin, Siti Nahdiah, Gaby Shania Pratama

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4295350880

FWCI: 0.446

Cites:

Cited by: 1

Related to: 10