Work

Social media communication and consumer decision making: an empirical perspective

Year: 2022

Type: article

Study design: Observational Study

Source: International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2022.125589

Authors: Sumit Sangwan, Supran Kumar Sharma

Institution: Shri Mata Vaishno Devi University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4296139523

FWCI: 0.831

Cites:

Cited by: 6

Related to: 10